Ignite Growth with
Fractional CMO Agency Services
Are you overwhelmed by running a business and marketing at the same time? Do you feel like your marketing isn't moving the needle? Friend, you're not alone.
Many small businesses reach a growth plateau without the strategic guidance of a full-time Marketing Director or Chief Marketing Officer. The solution to your challenges could be partnering with a fractional CMO agency, like Hatch Marketing.
Let's explore why hiring a Fractional CMO is a game-changer for small businesses.
What is a Fractional CMO and How are they Different from a Marketing Consultant?
A Fractional CMO is a highly experienced marketing strategist who brings bold, high-level strategic marketing expertise to your business on a flexible, part-time basis. Think of them as your go-to marketing leader, driving results without the overhead or commitment of a full-time executive.
Both marketing and consulting professionals provide expertise, but Fractional CMOs take it a step further. Here’s how they stack up:
Fractional CMO:
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Offers executive-level marketing leadership, acting as a strategic partner and advocate for growth.
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Develops and oversees comprehensive strategies aligned with your business goals.
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Provides flexible engagement models, whether it’s a few weeks or monthly marketing management support.
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Prioritizes long-term ROI, focusing on outcomes beyond individual campaigns.
Marketing Consultant:
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Focuses on specific areas of expertise, such as content strategy or search engine optimization.
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Provides guidance but typically don’t stay involved in execution or team leadership.
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Works on short-term projects without necessarily integrating into your broader team.
When your business needs holistic marketing leadership to integrate marketing across the organization, a Fractional CMO is the clear winner.
The Benefits of Hiring a Fractional CMO
Hiring a Fractional CMO is a cost-effective alternative to a full-time CMO or large traditional marketing agency. Here’s why:
1. Strategic Leadership
A Fractional CMO empowers your business with expert marketing leadership, aligning your marketing strategy with overarching business goals. By crafting a clear and actionable roadmap, they ensure your brand moves confidently toward success.
2. Brand Strategy
Transform your brand into a powerful growth engine. A Fractional CMO designs and implements a cohesive strategy tailored to your business objectives, audience, and unique value proposition. This includes refining your brand messaging, visual identity, and market positioning to amplify impact.
3. Results-Focused Campaigns
From social media to email marketing, a Fractional CMO creates and executes campaigns designed for measurable results. By leveraging data-driven insights, they optimize efforts across paid, organic, and event channels, ensuring every campaign maximizes ROI and fuels sustainable growth.
4. Proven Growth Expertise
Backed by a track record of success, Fractional CMOs deliver measurable outcomes for diverse industries and growth stages. They provide the visionary leadership needed to elevate your marketing performance and business results.
5. Empowered Team Leadership
Your team’s potential, unlocked. Fractional CMOs work closely with your internal teams to boost skills and productivity, or they can bring a curated team of experts to fill skill gaps and scale resources as needed.
6. Scalable, Cost-Effective Expertise
Enjoy top-tier marketing leadership without the full-time overhead. A Fractional CMO provides flexible, scalable solutions that adapt to your needs, offering a cost-effective way for growing businesses and startups to access seasoned expertise.
Is a Fractional CMO Agency Right for Your Business?
Not every business is ready for a Fractional CMO, but here are some signs that it might be time:
You Need a Fractional CMO if:
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Early-Stage Startup: You’re still building your business model and customer base—check back in a few months.
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No Growth Goals: You’re happy with your current business size and don’t plan to scale.
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Tight Budget: Your finances don’t allow for executive-level services, even on a fractional basis.
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Full-Time Expertise: You already have a capable full-time CMO in place.
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No Customer Focus: Improving customer experience isn’t a priority for your business.
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Unwilling to Invest: You’re not ready to prioritize or invest in strategic marketing or team training.
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Scaling for Growth: You’re ready to expand but need strategic marketing expertise to get there.
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Resource-Conscious: A full-time CMO is beyond your budget, but you still need executive-level oversight.
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Lacking Cohesion: Your marketing efforts feel disconnected and need a unifying strategy.
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Ambitious Growth Goals: Your business targets require effective, aligned marketing to succeed.
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Leadership Boost: Your marketing team is talented but needs executive-level guidance to thrive.
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Team Development: You want expert-led training to empower your small business, marketers, or teams.
You Don't Need a Fractional CMO if:
Our Services
are Your Competitive Advantage
Our Strategy First Framework focuses on solving the real challenges holding your business back, not just implementing flashy tactics.
Led by Michelle and a team of seasoned experts, we dig deep to address the root causes of inconsistent leads and sales. We don’t believe in quick fixes or trendy growth hacks. Instead, we deliver thoughtful, long-term strategies that stabilize your revenue and fuel sustainable growth.
Our tailored, purpose-driven plans empower your business from the inside out, turning obstacles into opportunities and ensuring your marketing efforts align with your broader vision.
Let’s turn inconsistency into impactful, lasting success—together.
Real Businesses. Real Results
We love working with small businesses, and they love us too.
Michelle and her team successfully led our organization through a complicated re-branding initiative after delivering an outstanding strategic plan and system. Revenue grew 15%
Edward M. Hatch, Architect
Michelle helped design and implement communications strategy for a new web site. She did an amazing job on a very tight, fast schedule, while balancing the needs of the developer, the designer, and our company.
Skylark Senior Care
Michelle not only brings creativity to the table, but also focuses on results, ROI and how marketing plays into the overall mission of an organization. Our member retention rate increased dramatically.
Non-profit Org
Frequently Asked Questions
Marketing strategy is the overarching plan that outlines how your business will connect with its target audience to achieve its goals. It involves identifying your ideal customer, analyzing competitors, and determining the most effective marketing mix of product, pricing, promotion, and placement (distribution) strategies.
Marketing tactics, on the other hand, are the specific actions you take to implement the overall strategy. These include activities like running social media campaigns, SEO, email marketing, hosting events, or launching ad campaigns.
In short, the strategy sets the vision, while the individual tactics bring it to life.
A well-defined marketing strategy ensures your efforts are focused and effective. It helps you clearly identify your target market, align resources efficiently, and drive revenue growth. Without a strategy, businesses risk wasting money on fragmented marketing tactics that don’t yield results.
Put another way, a marketing strategy for your small business allows you to be surgical and succinct in your approach leading to efficient use of resources and maximum profit.
Our Strategy First Framework is a focused 30- to 45-day process designed to deliver a comprehensive, and executable, marketing plan customized to your business.
Licensed from Duct Tape Marketing, this framework has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more. Learn more >
Our Marketing + Branding Audit is a deep dive into your brand and marketing efforts and offers data-driven insights and strategic recommendations to improve marketing effectiveness. This audit serves as a foundational step in the Strategy First Framework but is also offered as a standalone service for businesses working within budget constraints. Learn more >
Think of fractional CMO services as high-level marketing leadership on a part-time or contract basis. It's an ideal solution for businesses looking to leverage marketing expertise without adding a full-time role to the payroll. Our agency specializes in offering this expertise tailored to individual business needs. Learn more >
A Fractional CMO brings seasoned marketing leadership to your business to provide strategic clarity and marketing operations support. As your fractional marketing leader, we’ll guide your team, implement a results-driven strategy, and ensure your marketing delivers measurable growth.
If your company requires strategic marketing leadership but is not ready for a full-time CMO, our Fractional CMO services could be the perfect fit. We offer a personalized consultation to assess your needs and tailor a solution that aligns with your business objectives. Or download our Toolkit + Case Study to learn more.
