Fractional CMO Services + Strategic Consulting in Atlanta
Are you overwhelmed by running a business and marketing at the same time? Do you feel like your marketing isn't moving the needle? Friend, you're not alone.
Many small businesses reach a growth plateau without the strategic guidance of a full-time Marketing Director or Chief Marketing Officer. The solution to your challenges could be partnering with a fractional CMO agency, like Hatch Marketing.
Let's explore why hiring a Fractional CMO is a game-changer for small businesses.
What is a Fractional CMO & how are they different from a Marketing Consultant?
A Fractional CMO is a highly experienced marketing strategist who brings bold, high-level strategic marketing expertise to your business on a flexible, part-time basis. Think of them as your go-to marketing leader, driving results without the overhead or commitment of a full-time executive.
Marketing consultants provide expertise, but Fractional CMOs take it a step further. Here’s how they stack up:
Fractional CMO:
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Offers executive-level marketing leadership, acting as a strategic partner and advocate for growth.
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Develops and oversees comprehensive strategies aligned with your business goals.
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Provides flexible engagement models, whether it’s a few weeks or monthly marketing management support.
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Prioritizes long-term ROI, focusing on outcomes beyond individual campaigns.
Marketing Consultant:
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Focuses on specific areas of expertise, such as content strategy or search engine optimization.
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Provides guidance but typically don’t stay involved in execution or team leadership.
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Works on short-term projects without necessarily integrating into your broader team.
When your business needs holistic marketing leadership to integrate marketing across the organization, a Fractional CMO is the clear winner.
The Benefits of Hiring a Fractional CMO
Hiring a Fractional CMO is a cost-effective alternative to a full-time CMO or large traditional marketing agency. Here’s why:
1. Strategic Leadership
A Fractional CMO empowers your business with expert marketing leadership, aligning your marketing strategy with overarching business goals. By crafting a clear and actionable roadmap, they ensure your brand moves confidently toward success.
2. Brand Strategy
Transform your brand into a powerful growth engine. A Fractional CMO designs and implements a cohesive strategy tailored to your business objectives, audience, and unique value proposition. This includes refining your brand messaging, visual identity, and market positioning to amplify impact.
3. Results-Focused Campaigns
From social media to email marketing, a Fractional CMO creates and executes campaigns designed for measurable results. By leveraging data-driven insights, they optimize efforts across paid, organic, and event channels, ensuring every campaign maximizes ROI and fuels sustainable growth.
4. Proven Growth Expertise
Backed by a track record of success, Fractional CMOs deliver measurable outcomes for diverse industries and growth stages. They provide the visionary leadership needed to elevate your marketing performance and business results.
5. Empowered Team Leadership
Your team’s potential, unlocked. Fractional CMOs work closely with your internal teams to boost skills and productivity, or they can bring a curated team of experts to fill skill gaps and scale resources as needed.
6. Scalable, Cost-Effective Expertise
Enjoy top-tier marketing leadership without the full-time overhead. A Fractional CMO provides flexible, scalable solutions that adapt to your needs, offering a cost-effective way for growing businesses and startups to access seasoned expertise.
How Our Fractional CMO Agency Services Help Your Business Thrive
Staying competitive in today's business environment calls for speed and cost-effective strategies. This means smarter marketing that doesn't break your budget. This is where our Fractional CMO services come in. We step in as your marketing lead, align everything to your growth goals, and help your team execute what works best.
Cost-Effective Marketing Leadership
We have over 20 years of marketing expertise and bring a wealth of knowledge and proven strategies to grow your business with a comprehensive marketing plan that's aligned to your goals and target audience.
Stress-Free Audience Growth + Engagement
By leveraging our fractional CMO services, you can focus on running your business while we handle the complexities of marketing planning, execution, and optimization. Our goal is to help you achieve stress-free audience growth and build lasting relationships with your customers.
Transparent Marketing ROI + Data-Driven Insights
We help you understand your marketing ROI and make data-informed decisions. You're never in the dark about what's working and what's not because we provide regular reporting and analysis to optimize your marketing efforts for maximum impact and ROI.
Brand Differentiation to Beat the Competition
We help you fine-tune your brand message to resonate with your ideal client so they remember you instead of the competition. We conduct thorough marketing research to develop your unique value proposition and develop a brand strategy that makes you the obvious choice.
Instant Access to a High-Performing Marketing Team
Our fractional CMO services plug in where you need them—whether that’s leading your current team or acting as your entire marketing department. We train your staff, help you hire smart, and bring in our own people to cover the rest. No gaps. Just a strategy and system to get it all done flawlessly.
Is a Fractional CMO Agency Right for Your Business?
Not every business is ready for a Fractional CMO, but here are some signs that it might be time:
You Need a Fractional CMO if:
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Early-Stage Startup: You’re still building your business model and customer base—check back in a few months.
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No Growth Goals: You’re happy with your current business size and don’t plan to scale.
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Tight Budget: Your finances don’t allow for executive-level services, even on a fractional basis.
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Full-Time Expertise: You already have a capable full-time CMO in place.
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No Customer Focus: Improving customer experience isn’t a priority for your business.
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Unwilling to Invest: You’re not ready to prioritize or invest in strategic marketing or team training.
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Scaling for Growth: You’re ready to expand but need strategic marketing expertise to get there.
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Resource-Conscious: A full-time CMO is beyond your budget, but you still need executive-level oversight.
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Lacking Cohesion: Your marketing efforts feel disconnected and need a unifying strategy.
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Ambitious Growth Goals: Your business targets require effective, aligned marketing to succeed.
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Leadership Boost: Your marketing team is talented but needs executive-level guidance to thrive.
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Team Development: You want expert-led training to empower your small business, marketers, or teams.
You Don't Need a Fractional CMO if:
Why Our Fractional CMO Agency Services are Unmatched
Our Full Loop Marketing System focuses on solving the real challenges holding your business back, not just implementing flashy tactics.
Led by Michelle and a team of seasoned experts, we dig deep to address the root causes of inconsistent leads and sales. We don’t believe in quick fixes or trendy growth hacks. Instead, we deliver thoughtful, long-term strategies that stabilize your revenue and fuel sustainable growth.
Our tailored marketing systems empower your business from the inside out, turning obstacles into opportunities and ensuring your marketing efforts align with your broader vision.
Let’s turn inconsistency into impactful, lasting success—together.
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TRUSTED BY SERVICE-BASED BRANDS
in healthcare, non-profit, architecture and residential real estate
20+
Years in marketing
10+
Years serving clients
25+
Clients served
Our Story in Numbers
Real Businesses. Real Results
We love working with small businesses, and they love us too.
Michelle and her team successfully led our organization through a complicated re-branding initiative after delivering an outstanding strategic plan and system. Revenue grew 33%!
Edward M. Hatch, Architect
Michelle helped design and implement communications strategy for a new web site. She did an amazing job on a very tight, fast schedule, while balancing the needs of the developer, the designer, and our company.
Skylark Senior Care
Michelle not only brings creativity to the table, but also focuses on results, ROI and how marketing plays into the overall mission of an organization. Our member retention rate increased dramatically.
Non-profit Org
Frequently Asked Questions
A Fractional CMO typically costs between $3,000 and $10,000 per month, depending on your business size, goals, and scope of work. At Hatch, we offer clear pricing based on what your team actually needs, no hidden fees or bloated retainers. It’s a flexible way to get senior-level marketing help without the full-time cost. Book a quick call to get a tailored quote.
Business owners should look for a Fractional CMO who understands their industry, offers a clear marketing plan, and focuses on real results like lead generation and brand growth. They should be a good fit for your team, bring fresh ideas, and help guide your strategy without the cost of a full-time hire. Most importantly, they should make your life easier by taking marketing off your plate so you can focus on running your business.
Small to mid-sized businesses that are growing but don’t need (or can’t afford) a full-time marketing executive benefit most from hiring a Fractional CMO. If you’re doing some marketing but it feels scattered, or you’re unsure what’s working, a Fractional CMO can step in with a clear plan, manage your team and help you get better results without the overhead of a full-time hire. It’s a great fit for companies that want to grow smarter, not just bigger.
A Fractional CMO becomes part of your team and leads your marketing with strategy and direction without the full-time cost. Unlike a typical agency that focuses on deliverables like ads or posts, a Fractional CMO builds a clear plan, aligns your team, and makes sure every effort drives real growth. You get high-level leadership, not just task execution.