Hatch Marketing was founded on the belief that small businesses deserve holistic, unified marketing strategies powered by an efficient marketing system.
Who We Are
Hatch Marketing is on a mission to help small businesses tell their stories, connect authentically with their audience, and turn marketing into a profit-driving engine that fuels sustainable success. You don't need to be sold on another flashy marketing tactic, you need a proven marketing system and a strategic partner.
As your outsourced marketing leader, we'll deliver the strategic clarity, proven systems, and high-level expertise your business needs to grow—without the expense of a full-time CMO.
To empower small businesses to transform marketing chaos into marketing clarity and a profit-driving strategy through client-centric marketing leadership rooted in inclusivity and equality.
Michelle Hatch, Founder
Fractional CMO | Marketing Advisor
Self-described data nerd, animal lover, and DIY enthusiast.
Favorite Quote: "The good thing about science is that it's true whether or not you believe in it.” - Neil deGrasse Tyson
Charles Hatch
Sales Consultant
Bean + Biscuit Hatch
Customer Loyalty Consultants
Their role is to improve customer retention, bond stronger relationships, and foster long-term loyalty.
Our Core Values
DARE TO BE BOLD
We guide you to take confident strides toward transformative growth, aligning your business values, objectives, and vision into a cohesive and compelling brand story that positions your brand as a leader.
Transformative Vision
Your vision + our strategic expertise = exceptional outcomes. Our strategic expertise ignites your business, propelling it to new heights with bold innovation and creativity.
honesty + kindness
Built on a foundation of trust, respect, and genuine care, our partnerships foster meaningful progress and shared successes. We believe honesty is the bedrock of every great collaboration.
Empowerment
We turn strategic marketing into your secret weapon, equipping you with the insights and tools needed to create lasting, measurable impact. Your success is our purpose.
Adaptable Leadership
We’re constantly learning and evolving so your business is always leading, not following.Innovation and adaptability are at the heart of everything we do.
Why Partner with Hatch Marketing?
We refuse to treat your marketing challenges with surface-level fixes because our focus is to build long-lasting relationships. To that end, we don't sell one-off tactics that lead to fragmented marketing efforts that don't move the needle.
We start every partnership with a deep dive into your business, customers, and market to lay the groundwork for a data-driven, marketing strategy and system aligned with your business objectives for growth. Without this foundation, the best tactics in the world won’t deliver repeatable, and sustainable results.
Ready to learn more? Book a FREE, no-pressure consultation to discuss your challenges and goals, and how a fractional CMO can ignite business growth.
Real Businesses. Real Results
We love working with small businesses, and they love us too.
Michelle and her team successfully led our organization through a complicated re-branding initiative after delivering an outstanding strategic plan and system. Revenue grew 15%
Edward M. Hatch, Architect
Michelle helped design and implement communications strategy for a new web site. She did an amazing job on a very tight, fast schedule, while balancing the needs of the developer, the designer, and our company.
Skylark Senior Care
Michelle not only brings creativity to the table, but also focuses on results, ROI and how marketing plays into the overall mission of an organization. Our member retention rate increased dramatically.
Non-profit Org
Frequently Asked Questions
Marketing strategy is the overarching plan that outlines how your business will connect with its target audience to achieve its goals. It involves identifying your ideal customer, analyzing competitors, and determining the most effective marketing mix of product, pricing, promotion, and placement (distribution) strategies.
Marketing tactics, on the other hand, are the specific actions you take to implement the overall strategy. These include activities like running social media campaigns, SEO, email marketing, hosting events, or launching ad campaigns.
In short, the strategy sets the vision, while the individual tactics bring it to life.
A well-defined marketing strategy ensures your efforts are focused and effective. It helps you clearly identify your target market, align resources efficiently, and drive revenue growth. Without a strategy, businesses risk wasting money on fragmented marketing tactics that don’t yield results.
Put another way, a marketing strategy for your small business allows you to be surgical and succinct in your approach leading to efficient use of resources and maximum profit.
Our Strategy First Framework is a focused 30- to 45-day process designed to deliver a comprehensive, and executable, marketing plan customized to your business.
Licensed from Duct Tape Marketing, this framework has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more. Learn more >
Our Marketing + Branding Audit is a deep dive into your brand and marketing efforts and offers data-driven insights and strategic recommendations to improve marketing effectiveness. This audit serves as a foundational step in the Strategy First Framework but is also offered as a standalone service for businesses working within budget constraints. Learn more >
Think of fractional CMO services as high-level marketing leadership on a part-time or contract basis. It's an ideal solution for businesses looking to leverage marketing expertise without adding a full-time role to the payroll. Our agency specializes in offering this expertise tailored to individual business needs. Learn more >
A Fractional CMO brings seasoned marketing leadership to your business to provide strategic clarity and marketing operations support. As your fractional marketing leader, we’ll guide your team, implement a results-driven strategy, and ensure your marketing delivers measurable growth.
If your company requires strategic marketing leadership but is not ready for a full-time CMO, our Fractional CMO services could be the perfect fit. We offer a personalized consultation to assess your needs and tailor a solution that aligns with your business objectives. Or download our Toolkit + Case Study to learn more.
