Marketing + Brand Audit
Marketing + Brand Audit
You’re Great at What You Do—Let’s Make Sure Your Marketing Shows It
Our Marketing + Brand Audit shows you what’s working, what’s broken, and exactly what to fix—so you can attract more ideal clients with less stress.
The Marketing + Brand Audit will show you how to transform your marketing.
What's Broken?
We identify gaps in messaging, branding, and strategy.
What's Working?
We uncover what's working to amplify success.
What's Next?
We deliver a step-by-step action plan for better marketing.
Step 1:
Book Audit + Checkout + Complete Form
You'll start the process when you book and pay for your Marketing + Brand Audit. From there, you'll receive a Client Discovery Intake Form to be completed at least 48 hours prior to our first call.
How It Works
Our Marketing + Brand Audit is a focused 7 day project designed to deliver data-driven insights and a roadmap through two collaborative meetings.
Step 3:
Our Team Gets to Work
Sit back, relax, and we'll dig in...
Business and Marketing Strategy Assessment
We clarify your core offerings and key differentiators and review your current marketing strategy to ensure it aligns with your business goals. Our evaluation covers lead generation, conversion processes, and customer retention strategies, identifying opportunities to enhance performance and drive sustainable growth.
Brand Identity Competitive Analysis
We assess the consistency and impact of your brand messaging across platforms, providing insights on how to strengthen and align it with your market positioning relative to your competitors.
Marketing Channel Evaluation
Whether it’s social media, email marketing, or content creation, we’ll evaluate your current efforts and identify key opportunities for optimization and growth.
Target Audience Insights
We identify and refine your ideal customer segments and learn what drives them to engage and buy. We also analyze your content strategy and funnel processes, offering targeted recommendations to improve lead generation and nurturing tactics.
Digital Marketing Deep Dive
We assess your website's usability and SEO performance, evaluate social media engagement, review email marketing effectiveness, and measure the ROI of your paid advertising campaigns.
Traditional Marketing Review
We evaluate the effectiveness of your print ads, TV/radio spots, and PR strategy to measure brand reach and impact. Additionally, we’ll assess your participation in trade shows, conferences, and sponsorships to ensure they align with your business goals and deliver strong ROI.
Key Metrics & Performance Review
We identify key performance indicators to measure marketing success, interpret data to uncover actionable insights, and review your reporting tools and frequency to ensure you have the right metrics to track progress and optimize strategy.
Step 4:
Get your Action Plan and Coaching Session
We come back together for a 60-minute coaching session to discuss the audit findings, insights, and recommendations for your next steps.
Your tailored report includes:
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A detailed summary of our findings, grounded in data and aligned with your goals.
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Practical, step-by-step recommendations to improve marketing effectiveness.
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Visualizations and metrics to support the recommendations.
BOTTOM LINE: You’ll receive data-driven insights and a roadmap to make your marketing work smarter, and a coaching session to get you started.
Fee: $799
Think of fractional CMO services as high-level marketing leadership on a part-time or contract basis. It's an ideal solution for businesses looking to leverage marketing expertise without adding a full-time role to the payroll. Our agency specializes in offering this expertise tailored to individual business needs. Learn more >
A Fractional CMO brings seasoned marketing leadership to your business to provide strategic clarity and marketing operations support. As your fractional marketing leader, we’ll guide your team, implement a results-driven strategy, and ensure your marketing delivers measurable growth.
If your company requires strategic marketing leadership but is not ready for a full-time CMO, our Fractional CMO services could be the perfect fit. We offer a personalized consultation to assess your needs and tailor a solution that aligns with your business objectives. Or download our Toolkit + Case Study to learn more.
Our 100% Satisfaction Guarantee: Confidence in Your Success
We stand firmly behind the value of our service. That’s why we offer a 100% satisfaction guarantee.
If, after receiving your final presentation and recommendations, you feel the insights provided won’t significantly improve your marketing results, simply let us know. We’ll issue a full refund—no questions asked.
Your success is our priority, and we’re committed to delivering strategies that drive real, measurable impact.
Real Businesses. Real Results
We love working with small businesses, and they love us too.
Michelle and her team successfully led our organization through a complicated re-branding initiative after delivering an outstanding strategic plan and system. Revenue grew 15%
Edward M. Hatch, Architect
Michelle helped design and implement communications strategy for a new web site. She did an amazing job on a very tight, fast schedule, while balancing the needs of the developer, the designer, and our company.
Skylark Senior Care
Michelle not only brings creativity to the table, but also focuses on results, ROI and how marketing plays into the overall mission of an organization. Our member retention rate increased dramatically.
Non-profit Org
Why Choose Hatch Marketing
When you partner with Hatch Marketing, you get:
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Unbiased Expert Insights: No fluff—just real, actionable answers.
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A Clear Path Forward: We don't just show you the gaps; we give you a roadmap to fix them.
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No Long-Term Commitment: A one-time investment for lasting marketing impact.
After the coaching session, choose your path:
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Upgrade to the Strategy First Framework to continue developing a stand-out brand and marketing strategy tailored to each phase of your customer’s journey.
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Use the comprehensive findings and expert advice to continue on your journey to transforming your marketing into a growth engine.
Either way, you’ll walk away from the audit with clear, actionable steps to align your efforts, amplify results, and fuel growth.
Fee: $799
Frequently Asked Questions
Marketing strategy is the overarching plan that outlines how your business will connect with its target audience to achieve its goals. It involves identifying your ideal customer, analyzing competitors, and determining the most effective marketing mix of product, pricing, promotion, and placement (distribution) strategies.
Marketing tactics, on the other hand, are the specific actions you take to implement the overall strategy. These include activities like running social media campaigns, SEO, email marketing, hosting events, or launching ad campaigns.
In short, the strategy sets the vision, while the individual tactics bring it to life.
A well-defined marketing strategy ensures your efforts are focused and effective. It helps you clearly identify your target market, align resources efficiently, and drive revenue growth. Without a strategy, businesses risk wasting money on fragmented marketing tactics that don’t yield results.
Put another way, a marketing strategy for your small business allows you to be surgical and succinct in your approach leading to efficient use of resources and maximum profit.
Our Strategy First Framework is a focused 30- to 45-day process designed to deliver a comprehensive, and executable, marketing plan customized to your business.
Licensed from Duct Tape Marketing, this framework has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more. Learn more >
Our Marketing + Branding Audit is a deep dive into your brand and marketing efforts and offers data-driven insights and strategic recommendations to improve marketing effectiveness. This audit serves as a foundational step in the Strategy First Framework but is also offered as a standalone service for businesses working within budget constraints. Learn more >
Step 2:
Comprehensive Discovery Call
We start with a deep-dive, 60-minute call to uncover the heart of your brand. Together, we’ll explore your current marketing efforts, business goals, and growth ambitions—clarifying the “why” behind your success and identifying the ideal audience you want to attract.