Get a Marketing Strategy,
Not a List of Tactics
Most businesses waste time and money on marketing that doesn’t deliver results. Without a clear strategy, you risk blending in with competitors and attracting the wrong clients.
At Hatch Marketing, we help businesses like yours build a simple, effective marketing strategy and system so you can stand out, attract your ideal customer, and grow with confidence.
Why Most Marketing Fails and How to Fix it
Does any of this sound familiar?
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You're marketing to anyone and everyone, but can't attract the right clients, the ones that generate the most profit with the least amount of stress.
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Your messaging feels unclear, and you're not sure how to make unique.
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Your competitors seem to get more attention—even when you offer a better service.
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You’re spending money on ads, SEO, or social media, but nothing seems to work.
The truth is, marketing tactics alone won't fix the problem. Without a clear strategy that's tied to business objectives, it's impossible to build momentum. That's why we start with strategy first.
A strong marketing strategy for small businesses will maximize your return on investment by attracting the most profitable clients with a clear core brand message that builds trust.
What's Included in the Strategy First Framework
Project Timeframe
The entire process takes 30-40 days and includes three strategy meetings with you and your team.
Step 1: Discovery & Alignment
We start with a 60-minute discovery session to discuss your current marketing efforts as well as future goals and objectives. We’ll also collect relevant documents such as marketing collateral and proposal examples.
Step 2: Marketing + Brand Audit
Our team conducts a thorough audit of your marketing and digital presence, including a brand identity and messaging review, to establish a clear baseline and identify opportunities for growth. This ensures every strategy is data-informed and impactful. Learn More >>
Step 3: Map of Competitve Landscape
We’ll study your top three competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Step 4: Core Message + Ideal Client Personas
We interview 5 of your best customers to discover you most effective competitive advantage. You receive interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
Step 5: Customer Journey Mapping
Guided by the Marketing Hourglass™ customer journey, we’ll map out strategic marketing tactics tailored to each phase of your customer’s decision-making journey: Know, Like, Trust, Try, Buy, Repeat, and Refer. This roadmap ensures every interaction deepens trust, loyalty, and advocacy.
Step 6: Lead Generation Editorial Plan
Leveraging detailed keyword research, we’ll develop a robust content strategy using the proven “hub” pages approach. This plan focuses on creating impactful, high-performing content designed to drive leads and boost visibility at every stage of the journey.
Step 7: Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
Your Path to Marketing Clarity + Control
Our strategic marketing consulting services provide a step-by-step roadmap to help you dominate your market.
Our Strategy First Framework is a focused 30 to 45-day process designed to deliver quick wins AND long-term results.
When the framework is complete, we'll present our findings and your marketing strategy:
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Lead Generation Editorial Plan: a data-driven content strategy based on our tested and proven process and customized for your business.
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Actionable Growth Blueprint: a detailed roadmap of high-impact activities. This serves as your go-to guide for immediate and effective implementation.
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Content Calendar: Complete with channels, content, and schedule.
From there, the choice is yours:
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Partner with Hatch Marketing for ongoing strategic leadership and implementation
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Take the reins and execute the strategy with your own team
Either way, you’ll walk away with a fully developed marketing strategy that’s designed to deliver measurable, meaningful results.
Marketing that Grows with You
Once the Strategy First Framework is complete, you choose the level of monthly support that works best for your business.
TIER 1
Fractional CMO Guidance
Continue to work with us as a strategic advisor.
TIER 2
Fractional CMO + Our Implementation Team
Along with strategic guidance, we provide a dedicated team to execute the marketing plan.
TIER 3
Fractional CMO + Our Implementation Team + Manage Your Team
Full marketing management of our team and yours for seamless execution.
15% revenue growth
Atlanta-based architectural firm, Edward M. Hatch, Architect, grew revenue by 15% the first year of implementing the Strategy First Framework. The firm's best year, until the next one. Learn More >>
Real Businesses. Real Results
We love working with small businesses, and they love us too.
Michelle and her team successfully led our organization through a complicated re-branding initiative after delivering an outstanding strategic plan and system. Revenue grew 15%
Edward M. Hatch, Architect
Michelle helped design and implement communications strategy for a new web site. She did an amazing job on a very tight, fast schedule, while balancing the needs of the developer, the designer, and our company.
Skylark Senior Care
Michelle not only brings creativity to the table, but also focuses on results, ROI and how marketing plays into the overall mission of an organization. Our member retention rate increased dramatically.
Non-profit Org
Our 100% Satisfaction Guarantee: Confidence in Your Success
We stand firmly behind the value of our service. That’s why we offer a 100% satisfaction guarantee.
If, after receiving your final presentation and recommendations, you feel the insights provided won’t significantly improve your marketing results, simply let us know. We’ll issue a full refund—no questions asked.
Your success is our priority, and we’re committed to delivering strategies that drive real, measurable impact.
What You'll Gain with a Strategy-First Approach
Once we develop your marketing strategy, you'll:
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Attract the Right Clients - Stop wasting time on leads who aren't a fit.
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Stand Out in Your Industry - Position yourself as the go-to expert.
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Market with Confidence – Know exactly what to say and where to say it.
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Increase Revenue & Profitability – Spend less on ineffective tactics and more on what works.
Our business growth marketing strategy helps service-based businesses clarify their message and convert more leads.
