A Proven System to Grow Your Business with Less Stress
Stop wasting time and money on random acts of marketing. Our Strategy First Framework gives you a clear marketing strategy and roadmap for success.
By prioritizing strategy, our fractional CMO agency helps you:
Discovery & Alignment
Empowering Small Businesses with Marketing Leadership
We believe in a holistic, collaborative approach to business growth, guiding our clients with strategic marketing leadership that drives meaningful change.
Step 1: Comprehensive Discovery Session
We start with a 60-minute discovery session to uncover the heart of your brand. Together, we’ll explore your current marketing efforts, business goals, and growth ambitions—clarifying the “why” behind your success and identifying the ideal audience you want to attract.
Identify Brand Strategy
Branding is more than design.
It's the perception customers form about your business based on their interactions with you and your marketing.
Step 2: Marketing + Brand Audit
Our team conducts a thorough audit of your marketing and digital presence, including a brand identity and messaging review, establishing a clear baseline and uncovering untapped opportunities for growth. This ensures every strategy is data-informed and impactful. Learn More >>
Step 3: Competitive Landscape Analysis
We’ll evaluate your top 3 competitors, distilling their strengths and weaknesses into actionable insights. With this intelligence, we craft strategies to position your brand boldly and authentically in the market.
Step 4: Defining Your Brand Personality + Ideal Client Personas
We interview 5 of your best customers to uncover the essence of your brand personality and your unique value proposition. These insights will guide the development of a powerful core message that positions your brand boldly against the competition.
Step 5: Midpoint Call - Brand + Strategy Presentation
In our second strategy call, we’ll share our findings and strategic recommendations from earlier steps. This collaborative presentation ensures alignment and provides a clear path forward, setting the stage for a transformative brand strategy.
You’ll receive:
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Detailed interview summaries
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Ideal client profiles
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A recommended core marketing message tailored to amplify your impact
Develop Customer Strategy
Designing a Seamless Path to Connection and Loyalty
We craft intentional customer experiences that inspire trust, loyalty, and growth.
Step 6: Customer Journey Mapping
Guided by the Marketing Hourglass™ customer journey, we’ll map out strategic marketing tactics tailored to each phase of your customer’s decision-making journey: Know, Like, Trust, Try, Buy, Repeat, and Refer. This roadmap ensures every interaction deepens engagement and builds long-lasting connections.
Step 7: Lead Generation Editorial Plan
Leveraging detailed keyword research, we’ll develop a robust content strategy using the proven “hub” pages approach. This plan focuses on creating impactful, high-performing content designed to drive leads and boost visibility at every stage of the journey.
Develop Growth Strategy
Turning Strategic Insights into Actionable Growth Plans
We transform research and insights into clear, actionable roadmaps that empower your business to thrive.
Step 8: Priority Growth Recommendations
Based on our comprehensive audits and research, we’ll pinpoint the highest-impact opportunities for immediate action. These recommendations are designed to address key gaps and unlock measurable growth today.
Step 9: Quarterly Execution Calendar
We’ll consolidate all findings into a detailed quarterly calendar, focusing on the essential elements of your marketing strategy: channels, content, cadence, and priorities. This roadmap ensures your efforts are aligned, focused, and effective.
Step 10: Delivery of Complete Marketing Plan
In this collaborative session, we’ll present our findings, recommendations, and your tailored execution plan. Together, we’ll map out the strategic approach that best fits your needs.
From there, you’ll have the option to choose how to move forward:
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Empower Your Team: Let us teach you or your staff how to execute the plan.
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Partner with Us: We’ll handle the implementation for you.
Your Path to Marketing Clarity + Control
Our Strategy First Framework is a focused 30 to 45-day process designed to deliver quick wins AND long-term results.
When the framework is complete, you’ll gain:
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Crystal-clear direction for attracting your ideal client
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A comprehensive marketing plan of high-impact tactics to execute your strategy
From there, the choice is yours:
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Partner with Hatch Marketing for ongoing strategic leadership and implementation
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Take the reins and execute the strategy with your own team
Either way, you’ll walk away with a fully developed marketing strategy that’s designed to deliver measurable, meaningful results.
Marketing that Grows with You
Once the Strategy First Framework is complete, you choose the level of monthly support that works best for your business.
TIER 1
Fractional CMO Guidance
Continue to work with us as a strategic advisor.
TIER 2
Fractional CMO + Our Implementation Team
Along with strategic guidance, we provide a dedicated team to execute the marketing plan.
TIER 3
Fractional CMO + Our Implementation Team + Manage Your Team
Full marketing management of our team and yours for seamless execution.
Real Businesses. Real Results
We love working with small businesses, and they love us too.
Michelle and her team successfully led our organization through a complicated re-branding initiative after delivering an outstanding strategic plan and system. Revenue grew 15%
Edward M. Hatch, Architect
Michelle helped design and implement communications strategy for a new web site. She did an amazing job on a very tight, fast schedule, while balancing the needs of the developer, the designer, and our company.
Skylark Senior Care
Michelle not only brings creativity to the table, but also focuses on results, ROI and how marketing plays into the overall mission of an organization. Our member retention rate increased dramatically.
Non-profit Org
15% revenue growth
Atlanta-based architectural firm, Edward M. Hatch, Architect, grew revenue by 15% the first year of implementing the Strategy First Framework. The firm's best year, until the next one. Learn More >>
Our 100% Satisfaction Guarantee: Confidence in Your Success
We stand firmly behind the value of our service. That’s why we offer a 100% satisfaction guarantee.
If, after receiving your final presentation and recommendations, you feel the insights provided won’t significantly improve your marketing results, simply let us know. We’ll issue a full refund—no questions asked.
Your success is our priority, and we’re committed to delivering strategies that drive real, measurable impact.
Strategy First Framework
At Hatch Marketing we don't just execute tactics–SEO, ads, social media–we ensure every effort aligns seamlessly with your business strategy to drive meaningful results.
To build the solid foundation necessary for an impactful strategy, we start every new client engagement with our Strategy First Framework, the proven method that has helped thousands of businesses!
